https://ejournal.uimsya.ac.id/index.php/JDARISCOMB <p><strong>JDARISCOMB</strong> adalah jurnal unggulan dari Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi Islam, Institut Agama Islam Darussalam Blokagung Banyuwangi mengkaji tentang pemikiran dan penelitian bidang dakwah, Komunikasi, Penyiaran Islam, Media Dakwah, Metode Dakwah, Orasi Islam, Jurnalisme Islam, Film Keagamaan yang dimediasi Islam. JDARISCOMB menyediakan artikel akademis untuk kebutuhan profesional para sarjana dan praktisi komunikasi Islam. Jurnal membantu mendorong dalam menyebarluaskan temuan-temuan hasil penelitian empiris dan teoritis kepada para pembacanya. Terbit 2 kali dalam setahun di bulan Januari dan Juli</p> Institut Agama Islam Darussalam Blokagung Banyuwangi en-US JDARISCOMB: Jurnal Komunikasi dan Penyiaran Islam 2798-4273 https://ejournal.uimsya.ac.id/index.php/JDARISCOMB/article/view/5111 <p><em>The Instagram account @memeislam.id is one of the digital da’wah media that utilizes humorous content in the form of memes to deliver Islamic messages to a wider audience. This phenomenon shows that social media is not only used for entertainment but also serves as a space for spreading Islamic values in a creative and easily accepted way. This study aims to analyze the communication strategy of da’wah through humorous content and to identify the meaning of da’wah messages contained in memes on the @memeislam.id account. The method used is qualitative with a literature review approach and semiotic analysis based on Ferdinand de Saussure’s theory, which emphasizes the relationship between the signifier and the signified. The results show that meme content on the account contains da’wah messages covering aspects of aqidah (faith), sharia (Islamic law), and akhlaq (morality). In addition, the communication strategy through humor-based personal branding is effective in increasing message reach and gaining positive responses from social media users.</em></p> <p><strong><em>Keywords: </em></strong><em>digital da’wah; meme; semiotics; personal branding</em></p> Ach. Atikul Ansori Copyright (c) 2026 ach_atikul https://creativecommons.org/licenses/by-sa/4.0 2026-07-26 2026-07-26 6 2 85 99 10.30739/jdariscomb.v6i2.5111